What on earth would posses a professional photographer to say "Hey, Matthew Morrison. You're a television and Broadway star with a delightful voice and bitchin' dance moves. Stick your shirt in your mouth and chew on it as you stare sexily to your left? Well, my right. Do it."
Who would say "Sure! That sounds like a great idea! I love sexy brooding and chewing on cotton material!"
Matthew Morrison, that's who.
I'm slightly ashamed, befuddled, and not at all turned on by this picture. It just weirds me out.